Love Your CreatorsTM

This year, $1.6 billion (£1.2bn) will be spent on influencer marketing alone.

Accountability and authenticity remain to be seen.

What we do
Unauthentic Influencer

Today’s influencer model is inauthentic

Only 37% of consumers trust influencers as a credible source and only 15% say they truly influence their purchase intention.

Even influencers agree, with 27% admitting they feel unauthentic in supporting the products they’re more than happy to be paid to promote.

Unauthentic Influencer Get real

Paying people to use your sh*t?

Behavioural economics tell us that consumers evaluate the authenticity of content in the newsfeed.

As consumers we evaluate the authenticity of branded content based on internal and external rationale. Is content believable? Does it represent values I wish to uphold? If I engage, will it send the right messages to my peers?

65% report UGC as being more interesting than branded content and UGC at point of sale can improve conversion by 29%

Paying people to use your sh*t!

65% report UGC as being more interesting than branded content and UGC at point of sale can improve conversion by 29%

Insatiable Appetite for Video

An insatiable appetite for video

Brands need to create to meet an insatiable appetite for video. On average, consumers spend 3.8 hours per day viewing online media.

Video is the perfect mechanism with which to present meaningful and authentic branded content.

No surprise video content has become the foundation of modern marketing, with 59% of campaign marketing budgets assigned to video creation.

Insatiable Appetite for Video Let's dance

How it works

Insatiable Appetite for Video
1

Discover your creative customer. Learn what makes them tick and reach them in the places they hang out.

Insatiable Appetite for Video
2

Build a community! Keep them entertained through challenges, events, gamification and reward.

Insatiable Appetite for Video
3

Syndicate authentic, customer stories increasing brand authenticity and conversion.

Commit, Beehive Mill,
Jersey St
Manchester
M4 6JG